TL;DR: Modular production lets you easily create different versions of a product by mixing and matching interchangeable parts. For TikTok ads, this means you can quickly produce various video versions by combining different hooks, bodies, and CTAs. With the Shook platform, you can upload each part separately, and we handle the assembly, making the process hassle-free.
There are multiple reasons why multiple variations of the creative are crucial for successful TikTok advertising. This article explains what it modular production and how it improve creative production workflow.
Typical TikTok Ad Structure
A typical TikTok ad is composed of:
Hook: Captures audience attention.
Body: Explains the benefits.
CTA: Guides the audience to take action, such as visiting your website or installing an app.
Challenges with Traditional Ad Production
Traditional ad production is like baking a cake with just one recipe:
You create a single video with one hook, one body, and one CTA.
This limits your ability to experiment with different flavors (elements) and often results in a fixed narrative.
Without a way to test different recipes, it's tough to figure out what really hits the sweet spot or what might leave your audience unsatisfied.
Introducing Modular Production
Think of modular production as a Lego set. Just like how you can build different structures by using the same blocks in various ways, modular production lets you create multiple versions of a product by mixing and matching interchangeable parts. When it comes to TikTok ads, this means you can easily produce different video versions by combining different "blocks" like hooks, bodies, and CTAs.
Benefits of Modular Production
Flexibility: By using interchangeable modules, you can quickly create various video versions.
Efficiency: For instance, with 3 hooks, 2 bodies, and 1 CTA, you can produce up to 6 different video combinations just by mixing and matching these elements.
Example: Creating Multiple Videos
For 6 Videos: Use 3 hooks, 2 bodies, and 1 CTA.
For 10 Videos: Use 5 hooks, 2 bodies, and 1 CTA. You would only need to film 8 video segments in total, making the production process less labor-intensive.
How It Works on the Shook Platform
On the Shook platform, we make the recipe for modular content simple:
Scene-Based Organization: Like organizing ingredients for a meal, your content is broken down into manageable pieces (scenes), with scripts divided into modules.
Flexible Uploads: Upload your "ingredients" separately—no need to prepare everything at once.
Automatic Assembly: We’re your sous-chef, handling the assembly of the final dish, so you don’t have to piece everything together yourself.
For best practices and additional details, check out our FAQ for content creators.